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Concurrently, the rise of digital marketing has drastically changed the way businesses reach out to their potential customers. Traditional marketing methods such as TV and radio advertisements have been replaced by online marketing tactics like search engine optimization, content creation, and social media campaigns. With the emergence of such digital marketing techniques, businesses can now target specific audiences, tailor their messages to the right people, and measure the success of their campaigns in real-time. This has enabled businesses to become more efficient in their marketing efforts, thus saving both time and money.